Five gold medals for Cobra Beer
Oct 2014 - by
Cobra Beer’s status as one of the foremost World Beers is recognised with a full house of five gold medals from Monde Selection.
After three successive years of gold medals success, Cobra is also awarded an International High Quality Trophy.
All five Cobra products were awarded gold medals in a clean sweep which include Cobra, King Cobra and Cobra Zero.
Since first entering the Monde Selection awards in 2001, Cobra Beer has now won a total of 78 gold medals, making it one of the most awarded beers in the world.
The awards come as Cobra Beer rapidly increases its share in the UK’s upmarket bars, having seen 77pc volume growth in the sector following the launch of a major advertising campaign in February.
The brand is already stocked by 98.2pc of the UK’s Indian restaurants and extensively in multiple supermarkets and the independent retail sector. Cobra exports regularly to 30 countries, across the EU and as far as Chile, New Zealand and Japan.
Judged by an independent panel of industry professionals, the Monde Selection Awards assess 2,830 products from over 80 countries each year, and are the leading kitemark of quality for consumer goods.
The medals are being awarded by Monde Selection today at its Annual Award Ceremony in Bordeaux.
Lord Bilimoria CBE, founder and chairman of Cobra Beer, comments: “We are delighted that Monde Selection has again recognised the quality and consistency of the Cobra Beer portfolio. The competition for these awards is fierce and these results are a testament to our unrelenting commitment to quality and ambition to become the No. 1 World Beer in the UK.
“This year we are looking to break into new markets, and become the beer of choice for drinkers in pubs and bars.
“The impact of our new advertising campaign has already been significant in helping the brand reach new segments of the market, and today’s awards are a timely acknowledgment that the quality of our beers will continue to underpin the growth and development of the Cobra brand.”